Return On Investment (ROI) Of Accessibility

Mirela Prifti
2 min readSep 26, 2022

There is no one-size-fits-all answer to this question, as the ROI of accessibility will vary depending on the specific organisation and its goals. However, there are a few general ways in which accessibility can be part of an organisation’s strategy.

Return On Investment (ROI) Of Accessibility

First, by making products and services accessible to everyone, your organisation can help to break down barriers and promote inclusion. This can have a positive impact on the lives of individuals with disabilities, as well as on the overall community.

Additionally, accessible products and services are beneficial not just to those with disabilities. Accessible websites can be easier to use for everyone, just like accessible buildings can be more user-friendly for everyone, regardless of ability.

Second, by investing in accessibility, as an organisation, you can show that you are committed to meeting the needs of all members of your community. This can help to build trust and goodwill among customers, employees, and other stakeholders.

Third, by making products and services accessible, your organisations can tap into a larger market of potential customers. People with disabilities have a combined spending power of trillions of dollars. People are often loyal to businesses that make an effort to meet their needs.

Ultimately, by making products and services accessible, organizations can:

  • help to break down barriers;
  • promote inclusion;
  • build trust and goodwill; and
  • tap into a larger market of potential customers.

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Mirela Prifti

Content creator & consultant in accessibility, UX, and web design. Webflow Pro.